Today we went to the Thyssen Museum to see an exhibition of the Impressionist art of the plein air. Here is the museum:
The selection of paintings was great but they were arranged in a very strange way. There was a room called “Rocks,” another one called “Clouds,” yet another one called “Trees,” etc. As a result, paintings were jumbled together irrespective of their chronology or the movement they represented. This made the exhibition more difficult to enjoy because many paintings really jarred by each other’s side.
I wondered why such an excessively formal approach was used to place the paintings. However, when we entered the museum’s souvenir store, my sister (who has an education as a marketing specialist) immediately understood what was going on. The store was filled with items that featured clouds, rocks, and trees. This way of arranging the paintings was simply an opportunity to sell items that would otherwise not have a chance of moving at a museum store.