Initially, companies hired social media specialists to promote their brand name by any means necessary. The specialist was required to get the brand mentioned online in any context whatsoever as many times as possible.
As social media gained in importance, however, the approach to the kind of specialists who were hired changed. Quality became more important than quantity. Today, companies insist that they only want people who can write well. A candidate is required to provide a portfolio with his or her best pieces for the potential employer to analyze.
I will be mentioning this to students who whine that I make them write too much. Writing is the least developed of their skills. And it will become one of the most marketable skills in the nearest future. Universities need to study these trends and respond to them.
As things stand right now, people don’t want to teach students how to write well because it is too much of a hassle. For instance, a colleague recently sent out a flyer in an English lit course where he promised that students would not have to write more than two 2-page essays in the entire semester. This was supposed to be the course’s selling point].
Clarissa's Blog 
Good thinkers in general are in demand. In my field there are many people who know the Technology well but are unable to get out from the manufacturer’s guidelines and create solutions that are actually useful.
Students in the humanities like yours and theoretical science students stand good chance in the long term in business careers. Short term is difficult because people always expect them to do useful things from the start but their “soft” skills are very valuable once they get the “core” skills in the new field of their choice and have a few years experience.
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According to Freddie at L’Hote, most students resist being educated.
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I gave out 16 written assignments in a 5-week course. And I’m ready to bet anything that my students gave me better evaluations than this colleague gets.
As we say in my culture, a bad dancer complains that his testicles get in the way.
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In secondary school I would be fairly patchy with my assignments, and looking back at it now, I really regret that. I want to be a historian, which means I need to develop a writing style that doesn’t make me cringe when I read back on my essays.
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I agree, although I’m not sure that the working market has the same definition of writing well than academics.
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