Becoming part of the leadership of my scholarly association was the best decision ever, folks. I have realized that I can’t do any direct self-promotion because it’s not in my nature. I can’t make myself send out mass emails informing people of my new book.
But I now have a much better method. As part of my duties, I send out personal emails to our members. And my signature contains links to my books.
“So you don’t like sales and prefer marketing instead,” said my sister. “Sales is about trying to foist on people something they don’t want. And marketing is giving them something they need while inadvertently slipping in what you want them to have.”