There’s this local fellow called Rob. Working class. Got injured on a construction job, then the 2008 crisis hit, and there were no more jobs even for uninjured workers.
So he started spending a lot of the time at the gym. First, to recover from the injury, but also because there was nothing much else to do. In spite of having a naturally very slight frame, he got quite ripped. People started coming up to him for advice. He developed a following, became a personal trainer.
Then he became part owner of the gym, got married, and started a health-food restaurant.
I’ve seen this whole story develop almost from the start.