This is snowflakery taken to the absolute extreme. The author of the linked piece argues in the Chronicle that it should be OK not to cite in your academic work people who are jerks. Of course, the highly scholarly term “jerk” can be applied to absolutely anybody, including the linked author. This can be a great excuse for people who are not well-read and don’t follow developments in their field.
“Why didn’t you cite all these scholars who have published extensively on your subject?”
“Because they are jerks! Everybody but me is a total jerk, so my scholarship is a dialogue between the only two worthy individuals in academia, me and me.”