More Marketing

While the administration has evinced zero interest in my medal (and my research in general), the marketing department is on it like flies on honey. As well it should be because students are really interested in this kind of stuff.

The administration’s position is a prissy-lipped reminder that faculty who don’t do research already feel underappreciated and those of us who run around waving our research achievements should have gone to work at Harvard instead.

Thankfully, the current Dean is resigning to go help the cause of international wokesterism, so maybe things will change. I’m all for the director of marketing being appointed Dean.

6 thoughts on “More Marketing”

  1. I do not understand the administration’s position, at all. :/ Who decides what goes on your department page?

    Students can tell the difference between someone who’s doing exciting research and someone who is phoning it in even if they never talk about their research in class. How did you celebrate? Or was the week of exercises the celebration? 🙂

    Congratulations on your medal, btw.


      1. \ I’m celebrating by continuing the struggle to save Ukraine’s good name.

        You said you taught contemporary Ukrainian literature, so it is both good and translated into English. But you’ve never recommended anything on your blog, why?

        I remember asking you about Russian literature and you said it was dead, so I supposed Ukrainian was dead too.


  2. Talking of literature, I’ve at last started reading “The Capital” by Robert Menasse. After only a 100 pages, I cannot be sure whether I’ll see a message / great ideas in this book, but I’ve already loved his style of writing and the characters are introduced well. Reading about those characters’ lives returned me time after time to Bauman’s analysis of liquid modernity. Recommended.

    From Amazon:

    // One of Vanity Fair’s Best Books of the Year, So Far
    A New York Times Book Review Editors’ Choice Selection

    Winner of the German Book Prize, The Capital is an “omniscient, almost Balzac-ian” (Steven Erlanger, New York Times) panorama of splintered Europe.

    A highly inventive novel of ideas written in the rich European tradition, The Capital transports readers to the cobblestoned streets of twenty-first-century Brussels. Chosen as the European Union’s symbolic capital in 1958, this elusive setting has never been examined so intricately in literature. Translated with “zest, pace and wit” (Spectator) by Jamie Bulloch, Robert Menasse’s The Capital plays out the effects of a fiercely nationalistic “union.”

    Recalling the Balzacian conceit of assembling a vast parade of characters whose lives conspire to form a driving central plot, Menasse adapts this technique with modern sensibility to reveal the hastily assembled capital in all of its eccentricities. We meet, among others, Fenia Xenopoulou, a Greek Cypriot recently “promoted” to the Directorate-General for Culture. When tasked with revamping the boring image of the European Commission with the Big Jubilee Project, she endorses her Austrian assistant Martin Sussman’s idea to proclaim Auschwitz as its birthplace―of course, to the horror of the other nation states. Meanwhile, Inspector Émile Brunfaut attempts to solve a gritty murder being suppressed at the highest level; Matek, a Polish hitman who regrets having never become a priest, scrambles after taking out the wrong man; and outraged pig farmers protest trade restrictions as a brave escapee squeals through the streets.

    These narratives and more are masterfully woven, revealing the absurdities―and real dangers―of a fracturing Europe. A tour de force from one of Austria’s most esteemed novelists, The Capital is a mordantly funny and piercingly urgent saga of the European Union, and an aerial feat of sublime world literature.


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