I’ve looked at my checking account and it’s really funny. For the past 16 days it’s all Amazon, Amazon, Amazon, Amazon, Indian takeout, Amazon, Amazon, Starbucks drive-through, Amazon, Amazon, Amazon, Amazon, Amazon.
And it’s not physical stuff I buy. It’s mostly content. Amazon is getting an opportunity to steer us all into a model that will benefit it. Which is not to say that Amazon is somehow to blame for any of this debacle. Amazon lives in the future and would like us to catch up. And this kind of crisis is creating a wrinkle in time that brings the future closer.
In the future, more people work from home, more students of all ages never go to a brick-and-mortar school, most of our purchases are intangible goods, most people rely on UBI and a patchwork of temporary, low-paid online gigs for income, we spend a lot more time on social media, kids are forced to be on devices constantly, the consent is manufactured instantly and no dissent is tolerated, people are more suspicious of each other, and everything feels inexplicably apocalyptic.