Marketing Ploy for Bad Books

This ridiculous story about “tearful staff” protesting against Jordan Petersen’s new book is excellent publicity for his indigestible volume. People who are saying that the “crying employees” should be fired are dupes. They should be given raises. The publishing house has won the lottery with these (probably completely real and sincerely crying) workers. Now everybody knows about the new book and will buy it to spite the criers.

It’s exactly the same thing that happened with Abigail Shrier’s deeply stupid little book about transgenderism. Target pretended to censor it for a few minutes, and gullible folks bought enough copies to make it a bestseller.

It’s so easy to exploit feelings of partisanship and self-righteous grievance. Press a button, and people whip out their wallets.

Yes, yes, censorship is bad. But that doesn’t make these books readable.

26 thoughts on “Marketing Ploy for Bad Books”

    1. The book is needed but her analysis is extremely superficial. It’s our generation’s “video games cause school shootings” and “TV ads cause anorexia.” She offers a superficial, pat answer to a complicated problem.

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  1. Wasn’t he flown to Russia for a special coma to cure him a benzos addiction in February? It’s a miracle! He’s been cured of addiction AND ‘rona!
    From the link it doesn’t sound like he had an editor for this book he’s been working on for three years. An editor would be “censorship”

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    1. I also wonder how come there’s a book if he’s been unconscious for months. I’m guessing his daughter compiled it out of a bunch of things he mentioned somewhere.

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        1. “heard so many of JBPs lectures that even I could write his book”

          Yeah I remember finding him and thinking ‘interesting… this guy will be huuuuge’ especially after videos of him very gently but firmly wiping up the floor with infantile ‘activists’ trying to protest him and the British TV interview. I listened to some different lectures (while working on other stuff) until it got too repetitive and I stopped….
          The reason he was famous in the first place is that the performance of western masculinity is greatly enhanced by the idea of a Mission and he was about the only public voice that didn’t demonize or trivialize that.

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    2. He seems like those type of people who don’t know when it’s time to go away. He had his time under the spotlight and I think he made some good points and had some positive impact. But now you can clearly see he needs to work on himself and his family. His daughter is clearly trying to use his fame to sell a lifestyle and some quack meat eating diet program, and he almost dying from drug addiction should be clear signs that he needs to focus on himself.

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      1. I agree completely. The guy has severe psychological issues. Which can only mean his daughter has, too. He needs to get himself together and seek help. Any solutions he offers in this terrible state are snake oil.

        Seek help from real specialists, folks. Not therapists and not psychologists. And definitely not from self-help books or videos. That’s all snake oil.

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      2. “he almost dying from drug addiction”

        That’s a incredibly unkind, misleading way to put it. Having a severe, systemic reaction to a legitimately-prescribed anxiety medication is NOT drug addiction.

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        1. What is unkind is everyone rushing to profit off this physically unwell whack-job by squeezing another book out of him before he croaks. He really caught the ‘rona. He’s in no position to write books or promote them even if all he does is Zoom all day.

          Nobody wants him to be well because a sane, balanced Jordan Peterson doesn’t sell books or make anyone money. He also likes the money.

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        2. I can’t imagine a real psychologist seeking a prescription for benzos under any scenario. If he doesn’t know how to self-soothe non-chemically, he’s not qualified to offer psychological help.

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  2. Peterson is easy to understand when he speaks, so it’s surprising that his books would be difficult to digest. Is he a terrible writer or something?

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    1. I only read his “12 Rules for Life” book and it was a struggle finishing it. The one word I would use for it would be convoluted; it was really hard to get what his point was. I understand this is something to be expected from great philosophical works such as those from Nietzsche or Kant who are breaking ground and words don’t exist to convey their meaning clearly. But Peterson is none of those and as far as I have been able to see, his ideas are not novel nor really difficult to understand if explained more concisely and less sanctimoniously.

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      1. That’s my impression, too. I couldn’t get through the guest 20 pages. It’s all word soup. Obviously, if people like it, good for them but I honestly don’t get it.

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    2. His target audience is undergraduate students. Sophisticated readers trained in the Humanities will find little new and a lot that’s odd. I have a STEM education so many of his lectures were useful to me.

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  3. Shrier’s book isn’t perfect, but I have to disagree with your take that it’s “deeply stupid.” The sudden onset gender dysphoria among teen girls is a HUGE problem, and she has been one of the sole voices standing against treating this peer contagion with life-altering, infertility-causing drugs and surgeries. Her book is hugely necessary! No, she doesn’t have all the answers, but someone had to point the finger at the problem and open the conversation…which she has done with the book. I’ve watched multiple girls among my daughters’ friends suddenly “discover” they were trans this year, thanks to all of their normal interactions being replaced by the cesspool of the Internet. None of these girls had any indication of being non-gender-conforming, and none of them even really has any understanding of what the terms they are using mean (one friend actually explained to me that she’s in counseling “for my gender “DIES-for-uh””).
    If nothing else, Shrier points parents to helpful resources and explains the lack of scientific support for pharmaceutical and/or surgical intervention. And I deeply appreciated the nuance she uses in addressing her topic. She is not dealing with all transgenderism, nor is she even dealing with all female gender dysphoria, and she makes that clear numerous times.

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    1. The only way to help these girls is to get their moms to look honestly at what they have been teaching them – whether consciously or not – about being a woman. Instead of being honest about that, Shrier tries to soothe these parents by blaming everybody and their uncle instead of actually naming the problem. The only helpful resource for these parents is a psychiatrist. And not for the kids. For them.

      And it’s the same thing with anorexia, cutting, drug addiction.

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  4. I’m a fan of Peterson’s, but no amount of crying is going to make me read a book that’s structured like a buzzfeed listicle.

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