Here’s a great example of building a personal brand.
An athlete took third place in some extremely niche sport nobody cares about. I honestly never heard of this sport before this week.
So what is the obscure athlete to do? How to stop being so obscure and begin to monetize?
The smart athlete makes a big show of disrespecting the national anthem and claims its her way of protesting against racism. Or sexism. Or global warming. Or whatever.
Immediately, everybody gets mega triggered and now this woman is the most talked about athlete in the country. Everybody knows her name and what she looks like. Imagine how the athletes who won first and second place in that competition must feel. Nobody gives a crap about them. The poor buggers thought it was enough to win but nobody cares about your win if you haven’t got a brand.