Why would commercials that are trying to appeal to women would insult women this way:
And another one from the same company:
Are there truly that many women left who would be able to identify with this kind of crap? Also, does anybody need any more proof that in advertisement, the goal of selling things very often gets defeated by the personal ideology and psychological issues of the ad-makers?
I found these ads here.
Clarissa's Blog 
“Also, does anybody need any more proof that in advertisement, the goal of selling things very often gets defeated by the personal ideology and psychological issues of the ad-makers?”
No. No one does. And while we’re on the subject, do you think you or your readers could help me locate a book on similar trends in fashion, where designers and smaller fashion houses incur great loss rather than make clothes that would fit the bodies of average women?
Not being able to remember names is one of my persistent problems, and I want to find and re-read this book very badly.
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I disagree. The ad, in my opinion, is more insulting to men, implying that we can be easily distracted from bad news by eye candy.
What makes the ad funny and memorable (the purpose of advertising) is how close to the truth it is.
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As I said many times, one would be hard-pressed to find a gender stereotype that hurts only one gender.
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In before gender panic derail. This kind of crap is insulting to men and women both, clearly. Men are sex-crazy stupids who lose their shit at a flash of skin, women are manipulative incompetents exploiting their own bodies. It gets the message across, though: this stuff sure makes women with unrealistic model bodies look hot.
I wonder how to market lingerie in a non-objectifying way, though. Its purpose is to increase the sexiness of sexy time, but how to frame that without (a) perpetuating the notion that a woman’s body is a distraction and/or a reward, or (b) turning it into softcore porn.
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Playtex does a pretty good job of that, I think.
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Shows how much TV I watch.
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http://www.youtube.com/watch?v=yD8kmdFckTY&feature=related
http://www.youtube.com/watch?v=iuFllAygRRI&feature=relmfu
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I agree. And they make a good product, too.
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These ads are for men. Men buys this kind of clothes to “their” (sic) women.
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Ah, it’s a brave man indeed who dares to walk into a lingerie store. 🙂 Not in Montreal, though. Montreal men are never deterred by a small thing like that. 🙂
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Men are brave for going into a lingerie shop? Really? Never did I consider myself brave.
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Maybe your courage even extends to buying tampons? 🙂 If so, I can’t help to be impressed.
I once brought N into a lingerie store. He looked around and whispered, “Oh, look at those thing! They look like torture devices.” 🙂 🙂
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I buy whatever is necessary.
If N. thought he was looking at torture devices, perhaps you were in a Sex shop instead of a lingerie store. I’ve shopped at a couple of places that scared me just a little. 🙂
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Why does it take courage to buy tampons??
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In some mens’ universes, admitting that you (a man) know that a woman has a menstrual cycle is somehow a sign of weakness. I’ve seen it. Like watching chimps, I can tell what they’re doing, but I don’t understand them.
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I find that the “weakness” thing comes from the whole “whipped” notion. You’re whipped if your woman can get you to buy her tampons for you. Of course, the only reason you wouldn’t want to is because doing so would make you whipped. Oh, circular logic.
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It’s great to have such enlightened men on the blog. 🙂
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The first time I bought tampons for myself at 14, I was scared. I was afraid they’d ID me or something.
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🙂
I was very nervous to buy them at that age, too. So I’d get my 8-year-old sister to do it for me. She was still too young to care about such things. 🙂
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