Sometimes, a company comes up with a great product and then just slaughters it with horrible advertising. See the following, for example:
“I’m not THAT OLD – 27”? A pre-emptive defense? Semi-decent skin?Why not just stick a notice saying “Olay, the product of choice for brainless idiots with semi-decent skin”?
I used to like the product but the chances I will purchase anything that is promoted with the line “27 is not that old” are non-existent.


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