Reader el asks me how I feel about this notorious pro-Obama ad:
I hate this ad and find it to be not only tasteless but also offensive to me as a woman. Can a young woman do nothing, not even vote, without some sexual meaning being attached to her actions?
Anybody who has been reading this blog for any period of time knows that I’m no prude and that I don’t overuse words like “objectification” and “sexualization.” But if there ever were an instance of a young woman being objectified gratuitously, needlessly, and ridiculously to make some completely idiotic point, this is it.
Of course, I don’t see a single “feminist” website criticizing this ad. When a lingerie commercial shows half-naked women, that gets criticized as sexualizing because God forbid anybody should connect the idea of lingerie and sex. But when there is an ad protagonized by a woman who pretends to be a total air-head and argues that she only votes because of something vaguely sexual, no feminist condemnation is forthcoming.
It also annoys me that the ad uses a mix of extremely conservative cliches about female sexuality to promote a supposedly progressive message.
I don’t know what the point of the ad was. That women only vote for Obama because he is cute? That young women are stupid and can only blabber incoherently about nothing whatsoever? That young women are “hormonally driven” in all of their decisions? That Obama only appeals to those who are not extremely brilliant?
P.S. Yes, yes, I know this shit is supposed to be funny. If this clip entertains you, you probably really enjoy Hollywood comedies as well. I don’t, so forgive me for gagging instead of laughing. Feel free to go watch some American Pie to calm yourself down.