People who believe that human beings are “hard-wired” to be the way they are make perfect consumers. They don’t believe that it is possible to solve their psychological, relational, occupational, etc problems. If their personal lives suck, that’s because men and women are hard-wired in a certain way. If they are depressed or anxious, that’s because of hormones or chemical imbalances. If they have no friends, that’s because they were born with a disorder that makes them shy. If they struggle academically, that’s because they have ADD.
All that these sad, lonely, flailing people can do to mitigate the hardships of their existence is buy stuff. Buy medication, buy self-help books, buy membership in a social network. Buy mind-numbing distractions like alcohol, video games, junk food. Buy, buy, buy.
This hard-wiring belief wouldn’t be so wide-spread if it weren’t so damn profitable.

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