Watching TV at the gym has become an important source of knowledge for me. Yesterday, for instance, I saw a commercial for a dating website. A middle-aged couple met at the website and got married in 2012. I don’t know if these were real people or actors, but that doesn’t matter much.
In the commercial, the woman tells how happy she is that they met, that her life was incomplete without him, that he is her second chance for happiness. She cries, her voice breaks. This entire time, the man sits by her side in complete silence with a stony look on his face. The camera is centered on the woman, and the man can only be described as hovering on the margins. I have no doubt that he is just as happy to have found her but there is no suggestion in the commercial that there is any possibility for him to make a sound or express his emotions in any way. It’s up to the woman to process his emotions for him and deliver them to an audience.
If you think about it, this simple commercial is terrifying. The man is locked in this prison of silence and stony self-control. He is a human being, he feels things, but there is no space for him to peer out of this dungeon. The woman, in the meanwhile, acts towards him as a mother does towards a 2-year-old, verbalizing what he feels and handling his emotions for him. This is a road to loneliness and frustration for both of them. And to a significantly earlier death for him.

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