Of all of the vicious, disgusting things to do, here’s a campaign by Coca-Cola that is so duplicitous that it defies belief:
Coca-Cola, the world’s largest producer of sugary beverages, is backing a new “science-based” solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories. The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media.
Of course, exercise has no impact on weight loss (as I know only too well after going from zero exercise to gym 3 times a week and walking 1,5 hours every goddamn day with no change in my weight whatsoever) but many people are duped by the ads for exercise equipment into believing there is.
Exercise is great, and my overall health has improved greatly after I started exercising over a year and a half ago. But any suggestion that one can eat as much as one might want without gaining weight is simply criminal.
Fuck you, Coca-Cola.

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