Sales Techniques

“In the society of consumers no one can become a subject without first turning himself into a commodity and no one can keep his or her subjectness secure without perpetually resuscitating, resurrecting and replenishing the capacities expected and required of a sellable commodity”  (Zygmunt Bauman, Consuming Life 12).

This would be less intolerable if people abstained from used-car sales techniques both in their professional and personal lives.

The obnoxious and tiresome networking does nothing but scare away potential purchasers of one’s professional self. And on the dating market, men botch their chances at a personal life because of their anxiety-driven need to pester, nag, beg, and whine. (I was never approached romantically by women, so I don;t know if they try to sell themselves as if they were defective vehicles to get rid of as soon as possible.)

If there is no escaping from the need to sell oneself, I wish people would at least find more elegant sales strategies.

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