The most important wars in today’s fluid world are information wars. If there is any cause you care about, the best thing to do is get educated in the methods of fighting these wars.
Look at Planned Parenthood. This is an organization that had (and still has) everything to win the PR war. Yet it’s losing in a disastrous and shocking way.
One sign that you are going to lose is when you start from a defensive position and make your message about your opponent’s strength and not your own (“these videos were doctored!” “Bush lied!”).
Clarissa's Blog 