The environmentalist discourse is failing so badly because it is promoted by the people whose political convictions are based on
- The idea that there is nothing more important in the universe than individual choice and individual desire, and
- The idea that the greatest tragedy that can befall a people is not seeing an endless improvement in their standard of material well-being from one generation to another.
Both ideas directly lead to the destruction of the environment. When you simultaneously moan that you are devastated by the impossibility of having even more cars and even bigger houses than your parents and that the environment is being destroyed by excessive consumption, that will never manage to impress anybody.

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