Nudniks and Surveillance Capitalism

This is fascinating:

Sellers’ growing usage of Big Data and predictive analytics allows them to identify specific consumers as potential nudniks and avoid selling to or disarm them before they can draw attention to sellers’ misconduct. The Article therefore captures an understudied problem with Big Data tools: sellers can use these tools to shield themselves from market accountability.

Of course, this is temporary. The next stage is to modify nudniks and make them more compliant by rewiring their brains. Which is extremely easy to do.

4 thoughts on “Nudniks and Surveillance Capitalism”

  1. // The next stage is to modify nudniks and make them more compliant by rewiring their brains.

    What do you mean by “rewiring”?

    You’ve been against using the term ‘wired behaviors,’ and here it sounds like Brave New World‘s level of manipulation. Has Zuboff written about it? It would be interesting to get more posts about the books you read like Zuboff’s one.

    Have you finished “Dogs of Europe” and stopped reading? How was it?

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    1. The whole point of surveillance capitalism is to modify behavior. The idea (very openly and clearly expressed by them in mountains of interviews, articles and books) is that politics is deficient, democracy is deficient but they know how to ensure an optimal functioning of societies by modifying human behavior through manipulation. They want to do away with individualism and with democracy as the highest manifestation of the belief in individual agency and institute swarm-like behavior where people are manipulated to make “good” choices by peer pressure and technological manipulation. Of course, they will be the ones to define what’s good.

      Once again, this isn’t Zuboff’s theory. She simply gathered what these “engineers of human souls” have said in public and put the quotes in a book.

      When you read these quotes, I’m telling you, your hair will stand on end. It’s beyond shameless and quite scary.

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  2. // Have you finished “Dogs of Europe” and stopped reading?

    I meant, OR stopped reading.

    I had lots of work, so returned the book for a while since it did look weird in the beginning.

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