A new history textbook for high school students has been published in Russia. Please note the terminology used:
The textbook also includes descriptions of events happening right now, such as the ongoing withdrawal of Western companies from Russia due to the war. “Such unique times are rare in history. After the withdrawal of foreign companies, many markets are open before you all. That means you have fantastic opportunities for careers in business and for your own startups. Don’t miss this chance. Today’s Russia truly is a land of opportunities,” the book reads.
https://meduza.io/en/feature/2023/08/07/such-unique-times-are-rare-in-history
“Markets”, “opportunities”, “startups”, another “opportunities”. This is a history textbook, mind you. But the main principle of neoliberalism is “markets in everything.” And, apparently, “opportunities”.
Note also the gushy Oprahesque tone of “unique”, “fantastic”, “truly”.
It doesn’t get more sincerely neoliberal than this.