Reagan and other early neoliberals wanted people to free themselves from the government. The message landed well because the evidence of the totalitarian regimes of the twentieth century was right there for everyone to see. Going in the opposite direction from the complete governmental control of those regimes seemed like a decidedly excellent idea.
Neoliberalism, though, is as changeable as it wants us to be. Since Reagan’s time, it evolved from freeing the people from the government to freeing the government from the people. The government doesn’t give a flying hoot about what the people want anymore. Whatever Walmart or Pfizer want, they’ll get, and people can stuff it.
To distract us from how completely unnecessary we are to the post-national political process, we get soap opera plots involving politicians. They do no politics (in the sense of actions that impact the life of the polis) but they perform entertaining antics.
This was different only a few years ago but things evolve fast. From seeking to be legitimized by the consent of the voters, the actor-politicians moved to pretending to seek legitimation, and now finally to not even bothering to pretend.

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