The municipal authorities are fixing the road at both entrances to our campus. Gigantic traffic jams are created as a result. People miss exams, presentations, and meetings. What’s even worse, they get home 40 minutes later than usual after class or work.
This has been going on since last week. Traffic delays get worse when we have visitors on campus, like we did on Friday when 600 prospective students and family members arrived. And then tried to leave through the same jammed road.
I haven’t been in one of these traffic jams, though. Not even once.
You know why?
There’s a road that goes parallel to the one being fixed. It’s wide open and completely traffic-free. I take it instead of the usual one and avoid the congestion. That parallel road is visible from the jammed one.
You can see it.
With eyes.
It’s right there.
Still, people keep congregating in the traffic-jammed road. There’s an easy, obvious alternative (and it’s actually one of several) but they aren’t taking the alternative paths because it’s not what they usually do.
There’s nothing a human brain dislikes more than newness. People would suffer great discomfort before looking for a new solution. The usual is pleasing. The different is painful. That’s how human brain works.
Clarissa's Blog 
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