Brand Positioning

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Clarissa

April 12, 2024

Our university is doing a new brand positioning. The people in marketing came up with 3 statements that I’ll summarize as:

1. We are affordable and offer good value for the money.

2. We are kind, sensitive and offer endless emotional support on and off campus.

3. We are diverse and have a lot of very diverse diversity.

Obviously, I chose #1 because it’s very true. We are the cheapest in the state. The second one is worded in such a pseudo-psych language that I cringe. And #3 is standard woke drivel.

Let’s place bets on what the final choice will be. I’m pretty sure it won’t be the reasonable, honest option.

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2 responses to “Brand Positioning”

Anonymous

April 12, 2024

When I took my son on his first college visit, the presenter mentioned early in his talk that the university is in the top 20 in the nation for return on investment. I wish you could have seen my slumped over, glazed over 15 year old sit up straight and scoot to the edge of his seat. He was laser focused for the rest of the visit.

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1. Clarissa
  
  April 12, 2024
  
  Smart kid.
  
  There’s so much empty verbiage in those campus talks. How don’t the presenters see that nobody cares about their blabber about “student outcomes” and “diverse communities”?
  
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