There are really nice brands that are being developed in Ukraine. I’ll post some pictures and explain the meaning in a while. But for now, I want to mention that the ordering process is really cute. It’s not automatic. People very pointedly choose to not make it automatic. As a result, each time you want to order something, you end up engaged in a long dialogue where you end up exchanging your life stories and explaining what you are all about.
Yes, it’s not remotely as efficient as Amazon. And it’s never going to make that much money. But it’s kind of really homey and nice. There’s also zero upselling. Upselling is outdated and should be buried once and for all everywhere but in North America not everybody has gotten the message.

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