Ordering DoorDash is not entirely about eatng. It’s not even mostly about eating. What people pay for is a certain identity, access to which they buy by paying for the service. It’s the identity of a person who is so busy, so in demand that they need to have their meals delivered to them.
The reason why people freak out so badly when it is suggested to them that they could cook their own lunches instead of ordering DoorDash is that, to them, this sounds like a verdict of being rejected by the new economy. Their aspirational identity of the people whose time is extremely valuable is being placed at risk.
Of course the very fact of being sensitive about this identity means that you are definitely at risk of being discarded by the market. Feeling anxious on the subject betrays the aspirational nature of this identity that one wants to cultivate but will never fully achieve.
Clarissa's Blog 
I could not believe my ears when I heard people door-dash coffee! Coffee!!
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