On the subject of the now famous American Eagle jeans campaign with Sidney Sweeney, a Senior Lecturer in Marketing at Adelaide Business School wrote this:

I don’t work at a Business School, so most people around me wouldn’t express themselves so clumsily. But they do share the sentiment. And still, I love them, I work with them, and I’m coexisting daily with their nuttiness.

Tomorrow we have one of those day-long training sessions that led me to self-mutilate last year. This time, we are asked to wear Hawaiian shirts to the event. I’m obviously not going to wear a Hawaiian shirt but sitting all day long across a bunch of people in their fifties and sixties dressed in Hawaiian shirts is the visual equivalent of reading Amelie Burgess’s prose. So let nobody ever claim that right-wingers are intolerant.

The King of Fakeness uses AI to write tweets:

It’s not surprising that Trump’s uncontrolled self-expression comes off as refreshing to so many people.

Everybody but the completely brainwashed knew this photo was a fake:

New York Times stunningly rolls back claims about viral photo of starving Gaza boy https://t.co/sQkMcFUfus pic.twitter.com/jZDLsO5sNq

— New York Post (@nypost) July 30, 2025

And the recent viral video of a crowd of starving Palestinians storming an aid center is AI. But the number of people who believed this crap was shocking.

I have no idea how people will live with this degree of gullibility in a world where keeping your mind grounded in reality will require increasingly more effort.

I highly, highly recommend avoiding the sources that keep “rolling back claims” after lying egregiously.

This is an old Soviet joke.

In Moscow newspapers, an announcement appears that caviar will be available for purchase at the Yeliseev grocery store at the shockingly low price of 67 kopecks per kilo.

People line up all the way to the Kremlin to buy the caviar.

It’s very cold. People get hypothermia, but they remain in line. Every once in a while, they make roll calls.

At 10 o’clock, the store manager comes out and says:

– Comrades! No caviar will be sold to Jews!

The crowd buzzes approvingly, and Jews leave, cursing anti-Semites.

2 p.m. The store manager comes out to the frozen crowd again and says:

– Caviar will only be sold to people with a Moscow residence permit!

Some people leave, and the rest of the crowd hisses, ‘Serves you bastards right.’

6 p.m. The store manager comes out to the shrivelled and thinned out crowd again and says:

– Caviar will only be sold to the veterans of the Patriotic War!

After this, there are only a few dozen people left in the queue.

At 9 p.m., the store manager comes out and announces:

– Caviar will only be sold to the veterans of the Patriotic War of 1812!

The people disperse, sighing sadly, but there still is one old man left in front of the store and he’s so cold he’s almost in rigor mortis.

The store manager invites him to his office, pours him a  shot of vodka, and asks:

– Are you a communist?

– Yes! – The exhausted old man answers.

– Then you have to understand. The thing is, there’s really no caviar, but we had to hold a promotional action to show the whole world that in the USSR we have cheap caviar for sale! Do you understand why we just had to do it?

– Yes, of course, I get it, says the old man, but I still don’t understand why the Jews were the first ones to be released???

Somebody asked me which is my favorite novel of the eight I analyze in my book, and it’s a difficult question because if I didn’t love them all, I wouldn’t subject myself to being minutely entwined with them since 2023. But if I had to choose, I’d say it’s the utterly unteanslateable Salvar el fuego by Guillermo Arriaga. And it’s solely because of the language. The narrative oscillates between parts narrated in the most brutal Mexican slang and the neoliberal corporate speak. If you love the Spanish language, you need to be reading this novel. Or better yet, listening to it on Audible because the way the actors perform it is a work of art in itself.

From the ones that have been translated, I recommend Claudia Piñeiro’s A Little Luck because its protagonist is such a perfect neoliberal bitch that I shook with rage the entire time I was writing about it.

I promise that I didn’t choose the novels that would confirm my ideas. I chose the ones that I love rereading, and decided that if my hypothesis works, it should work on any material. I could have chosen twenty other novels pretty randomly, and they’d all confirm my ideas because what I’m talking about is real.

This tweet absolutely slaughtered, and yes, that’s truly a thing on the extremes of both left and right:

I posted a picture of a fish I caught because it was a nice fish and I was proud of it. In the comments people like this are yelling about the Jews. It truly is a mental illness with these weirdos. My God. https://t.co/a1Q21e9yoP

— Matt Walsh (@MattWalshBlog) July 28, 2025

In 2020, back when we still had a faculty discussion board, an older colleague who was a professor of biology, posted something about COVID that today has been accepted as common knowledge. I don’t remember what specifically it was but it definitely wasn’t about the origins. I think it was something about how social distancing wasn’t going to stop the spread of a viral infection. In short, something very anodyne.

Immediately, a very left-wing professor said that the biologist had made a typo in his post which was identical to a typo that appeared in this same kind of information on some “far-right website.” Which must mean, the left-wing colleague concluded, that the biologist was reading far-right websites.

Weeks of humiliating grievance sessions ensued where the biologist had to prove he wasn’t reading far-right websites. He was an older colleague and chose to retire at the end of that year. The discussion board was shut down to “prevent the spread of misinformation.” I feel mega guilty for all this because I had started the whole discussion by posting that COVID was not dangerous to children. Thankfully, I didn’t make any typos.

I miss the biologist colleague and I still have no idea why it was OK for the left-wing professor to read far-right websites with such minute attention that he’d remember a typo on one of them and have a screenshot readily available to accuse others.

This is why China is not a threat:

The thunderous rhythm of 2,008 drummers performing in unison at the 2008 Beijing Olympics opening ceremony. pic.twitter.com/xO5x95rvfn

— Historic Hub (@HistoricHub) July 28, 2025

The Fordist economy is long dead. The economy of quirky, deep, multilayered, original personalities has triumphed. Mass produced plastic crap is out of fashion as a human resource. Artisanal work is in vogue.

Don’t tell me I’m wrong because if you are reading this, you are so different from those drummers, you might just as well be from a different species.

Yes, $333 can’t buy IQ. Stop the presses, not everything is for sale. What a great discovery!

People literally think that humans are a collection of parts that you can swap out for a better model if you pay money for the service.

the alt-right/MAGA Tech/whatever we're calling them absolutely can't do this. maybe 1 in 100 of them can manage to get through a dinner party with an immigrant without Darkly Hinting something racist & getting offended at you for noticing

— ozy brennan 🦙 (@ozyfrantz) July 29, 2025

How does this guy think we all kept our jobs throughout the George Floyd era?

I’m a great pleasure to have over even though the best part of any social occasion for me is the knowledge that it eventually ends. But turning every gathering into an opportunity to rant about how you despise everybody who departs from your political beliefs even by a tiny bit isn’t a conservative hobby. It’s what the left always does.