Textbook publishers painted themselves into a corner by adopting ridiculous, aggressive and price-gouging sales strategies in a world where it’s getting easier every day for customers to dump them.
They constantly release “new editions” to get universities to pay again and again for the same bloody textbook.
My university is paying professors to ditch textbooks and use stuff that’s openly available online. I’m participating not even for the money but for the joy of being able to tell the salespeople that we don’t want to hear from them again. I can’t tell you, folks, how supercilious and nasty their sales pitch has become. One salesperson asked me “Do you even care about the needs of your students?” I asked her not to contact me again but she keeps writing me.
Textbook publishing is a dying industry and instead of looking for ways to exist in the new reality, publishers are wiping themselves out of existence by indulging in greed and hysteria.