Those of you who are not fans of Sephora will not understand how deprived one feels when separated from it for any length of time. I was so convinced that Sephora was unique that I didn’t even look for any alternatives. Then, yesterday, we went to our favorite Indian restaurant, which, as bad luck might have it, is located 50 minutes away from where we live. I’m addicted to Indian food but have the misfortune of living in such a backwards little town that it doesn’t even have an Indian restaurant. (Have you heard of any other place in the civilized world where people have to drive for an hour for Indian food?)
So yesterday benevolent forces helped me stumble upon a Sephora-like place called Ulta on my way out of the Indian restaurant. It is almost like Sephora but it has the grave disadvantage of discriminating against men. As soon as we walked in, N. observed in shock that there wasn’t a men’s section, not even a tiny little one. Probably, men in Missouri have no interest in looking good, and from what I’ve seen in this state, that might be exactly the case. However, Ulta has something Sephora doesn’t: a really huge section dedicated to hair. Curling irons, straightening irons, hair dryers, and, most importantly, a really huge selection of hairbrushes, like I’d never seen anywhere else.
Another thing this store has is an impressive selection of these facial masks you can see in the picture. I got used to them in Montreal but they are always an incredible drag to find in the US. The last place where I did manage to locate these masks was Ithaca, NY, but even there the selection was paltry. Here, it was better than in Montreal. (For Chesterfield, MO to outdo Montreal in any way is a really big deal).
The only thing I regret that I didn’t know the store existed before going there. I just found their website and it gives you a 20% discount off anything bought in the store.
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