I think we can all agree that the slogan of Obama’s presidential campaign, Betting on America, is very unfortunate. Let’s gamble some more, really? After the debacle of 2008? The slogan sounds like the President isn’t taking us all very seriously and thinks it is all just a game.
This made me start remembering all of the unfortunate political slogans I have seen over the years. In the late nineties, Yeltsin ran his campaign under the slogan “Vote with your heart!” Which sounded like an admission that if one turned on one’s brain, one wouldn’t vote for this candidate.
The Russian semi-fascist party famously ran under the slogan of “We are for the Russians, we are for the poor.” The suggestion was, obviously, that this was not a party of those vile rich Jews. The fact that the party’s leader is Jewish made the whole thing even more hilarious.
The coalition of the right-wing parties in Russia (where the right-wingers are the good guys) ran a very expensive and a very unsuccessful campaign called “You are right!” That was such a heavy-handed pun that nobody took it – and the coalition – seriously.

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