I listened to Trump on TV and here is the problem: he sounds sincere. Except for when he says “I’m an Evangelical” and “I like the Bible”, he sounds like somebody who believes what he says.
Hillary, on the other hand, has once again started slipping back towards sounding fake and scripted. It’s clear that she is once again allowing focus groups and aides to write her lines, and that as somebody who is not a naturally good liar, she doesn’t know how to make this parroting sound passionate and convincing.
There was a time when Hillary overcame the fakeness and started sounding sincere but now this new-found skill is disappearing. When she delivered the stale old “Trump’s words are a recruitment tool for ISIS”, she sounded so rehearsed and boring that I cringed. Trump, on the other hand, never repeats stuff that has been said on every website and in every newspaper in existence. He comes up with his own material, and this, once again, sounds more sincere.
Many voters are not intelligent enough to process and analyze content. They respond to visual stimuli and the vague feelings of comfort or discomfort those stimuli arouse in them. These are people who are baffled by the world’s complexity and become enraged whenever they realize that, once again, somebody is manipulating them.
Hillary is, unfortunately, trapped in fakeness because the most engaged and activist part of her base is deeply into scripted, rehearsed statements delivered verbatim an endless number of times. And the voters who’ll come to the general election don’t respond well to that.
Don’t worry, Hillary will win the election but it will not be a super easy win. We can all help Hillary by letting go of the scripted pronouncements we tend to love so much. Let’s give her a chance to be competitive by allowing her to speak her mind every once in a while.
