Another phrase that people use unthinkingly is “family by choice is the best kind of family.” The only reason it’s “the best” is that it facilitates fluidity and makes you more convenient to the fluid markets. The price you pay for erasing the boundary between the concepts of friendship and family is neurosis. Because offering even the most intimate sphere of your life for the fluid markets to consume is traumatic even if you refuse to recognize it.
As Zygmunt Bauman said, the only choice that consumerist societies don’t allow you to make is to stop choosing.

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