The idea that “gender is fluid” that people repeat these days with the smugness of those who have finally found the Fount of Truth in a desert of ignorance only exists because it serves the needs of capital to get us to buy more crap and embrace fluidity.
It is not a coincidence that the idea only arose when and where gender stopped meaning anything but the stuff you buy. In the places where gender means more than consumer choices, nobody is embracing its fluidity.
The more eager we are to believe that everything is fluid, the more useful we are to liquid capital.

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