When writing out job descriptions:
– shift your focus from “here is what I need” to “here is what’s in it for you.”
– make sure the “what’s in it for the potential employee” list is longer than the list of requirements.
– ensure that your list of requirements is reasonable and meaningful, rather than the generic laundry list that most companies default on.
– highlight and clearly identify your company culture.
– provide a strong Equal Employment Opportunity statement.
– share information about your values.
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