The ‘natural framework of the human body’ fixed limits to pleasure and performance that have become unacceptable today. The body is now the product of a choice, a style, self-fashioning. Everyone is accountable for their body which they reinvent and transform as they please. The new discourse of pleasure and performance obliges people to furnish themselves with a body that can always surpass its current capacities for production and pleasure
Dardot, Pierre and Christian Laval. The New Way of the World: On Neo-Liberal Society (2009).