It’s totally the same PR firm that came up with the “January 6 insurrection” and “Ottawa trucker occupation*.” Both “insurrection” and “occupation” are outdated and appeal to the slightly nerdy “good boy / girl” sensibility of the target audience. The two words even rhyme, which tells me they are a product of a single mind. Or a single working group.
I wonder how much this PR firm was paid for the “insurrection / occupation” branding campaign.
“Two weeks to flatten the curve” was also created by a PR company. Or marketing, branding, whatever they are called now. It’s neat, it’s easy to remember, it suddenly appeared everywhere, like an ad jingle. In fact, it was an ad jingle, and it sold the product it aimed to sell extremely well.
* Pro-government forces in Canada now refer to the trucker protest as “occupation.” Curiously, the same hardcore leftists who were all for #Occupy when it consisted of wealthy spoiled brats are now against “an occupation” when the actual proletariat does it.