Brand UK

Boris Johnson is the best thing that happened to Britain in a long time. Unsurprisingly, the Brits aren’t smart enough to appreciate it.

Yes, he fumbled on COVID but who didn’t? The important thing is that he stopped and a lot earlier than other world leaders.

As for the economy, the entire planet is paying for COVID idiocy. But with Johnson the UK finally became a country again. And not just any old country but a true leader in the world. In neoliberal terms, the brand “UK” is today worth about a thousand times more than it did before Johnson. Very, very few politicians have achieved anything like it. Johnson is, in this sense, the exact opposite of Putin who has destroyed the brand “Russia” single-handedly.

I hope Brits wake up and hold on to this talented fellow for dear life.


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