There is much talk of authenticity today. Like all of neoliberalism’s advertisements, it appears in an emancipatory guise. To be authentic means to be free of pre-formed expressive and behavioural patterns dictated from the outside. It prescribes that one must equal only oneself and define oneself only through oneself – indeed, that one must be the author and creator of oneself. The imperative of authenticity develops a self-directed compulsion, a compulsion to constantly question oneself, eavesdrop on oneself, stalk and besiege oneself. It thus intensifies narcissistic self-reference. . .
The striving for authenticity, the striving to equal only oneself, leads to a constant comparison with others. The logic of comparison transforms otherness into sameness, and thus the authenticity of otherness consolidates social conformity: it only permits system-compatible differences, namely diversity. ‘Diversity’ as a neoliberal term is a resource that can be exploited. Hence it contrasts with alterity, which eludes any economic utilization.
Byung-Chul Han. The Expulsion of the Other: Society, Perception and Communication Today

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