
This is not a fake headline. It actually happens. One strategy is to identify students who started the application process online and then quit or people who accessed the college’s webpage and used the search box. What qualifications these people have or whether they are even literate matters not a whit. It’s all about growth. Growth, growth, growth. Numbers. That these numbers create gigantic holes in a college’s budget serves as no deterrent. Growth always wins even though it’s an utter fiction.


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