Every home remodel company that comes out has an identical pitch. Identical, folks. There’s a video you just absolutely must watch that says the exact same things. There’s a heartfelt inquiry of, “Do you believe the values of our company are something you can support by becoming our customer?” There’s an identical (and identically fake) printout from some website informing you that the standard price to install a new shower and tub is $105,048.
I don’t blame the salespeople. They are forced to deliver this unnecessarily long pitch aimed at absolute morons. I blame whoever came up with this sales strategy and seeded the business world with it.
My question is, though, where’s the alignment between the type of customer that can afford these products and the supposed IQ of the addressees of this pitch? Bluntly put, this sales strategy can only work on very intellectually modest people. And such people will never make enough money to buy these mega expensive toilets.
At this point, I’d seriously pay a surcharge to whatever sales dude who’d talk to me like a normal person and not a clinical idiot. Did you know, for example, that it’s currently fashionable in the world of plumbing sales to quote Cervantes at the prospective customers? I’m sitting here, trying to get a quote on a shower while a poor salesman is interpreting Don Quijote at me. “At least, it’s not Don DeLillo,” commented a colleague sardonically. Yes, thank Jesus for small mercies.
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