The most effective Trump TV ad during the election cycle was “Kamala Harris is for they/them, Donald Trump is for you.” They just saturated a number of markets with it for months. Apparently Bill Clinton told the Harris camp “you guys have to answer that,” but they didn’t. . . Kamala’s own super-super-PAC said “damn… We’ve run the numbers and that makes us look terrible.” Everyone was surprised at how effective it was.
Whoever came up with that is a talented person. And the best part is that there’s absolutely nothing that Kamala’s campaign could respond to it.
The ad is effective because the human psyche is held together by the mommy-daddy dyad. Everybody knows from way before birth and forever after that life is the result of he-she coming together. It hits the foundations of our sanity when “they-them” is rolled at us. We feel a profound malaise that we can’t put into words. What keeps our brain functioning as it should is imperiled, and we recoil inwardly trying to protect it.
I’m not saying that the ad creator would put it in these specific words but deep down we all instinctively know it.
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