Sign up for a free recipe e-book →

Clarissa's Blog

The Jaguar Debacle

Published by

Clarissa

on

In a hilarious turn of events, Jaguar aired a bizarrely woke ad

Yes, that’s the ad. For Jaguar. I mean.

and people are having great fun with it:

Aside from the stupid ad, the famous Jaguar logo has also been turned into a weird childish looking thing. It’s a trend now to make logos look like a first-grader drew them. See here:

It was so pretty, and look what they did to it.

My university also sank a hefty amount of money into turning our logo into something like this. Now all of our merch is unusable because it still has the old logo and nobody has money to buy all the new stuff with the new logo.

P.S. Mystery solved. The head of marketing at Jaguar used to be head of marketing at… Bud Light.

10 responses to “The Jaguar Debacle”

  1. Avi Avatar
    Avi

    Justin case people thought… Woke is dead!

    Wokism and Wokery are deeply embedded in the structures, organisation and minds of Neoliberal Capitalism: it is in fact the ideology undergirding it and no amount of Trumpism is going to dislodge it.

    It will take years, if not decades, for a transformative revolution of values to take place that will lead academia out of the morass of Neo-Marxist thought.

    Like

    Reply
  2. cliff arroyo Avatar
    cliff arroyo

    “The head of marketing at Jaguar used to be head of marketing at… Bud Light”.

    All in all I’d say it’s a good thing this person is finding fulfillment in destroying brand values. If Harris had won and a few other things gone differently they’d be in charge of re-education camps (or worse)

    Like

    Reply
  3. Random reader Avatar
    Random reader

    Well, with the logo that said “Dominus illuminatio mea” no wonder that the Oxford university press had to change it. It’s a wonder it survived until 2021. We don’t live in a Christian society any longer.

    Like

    Reply
  4. Yavanna Avatar
    Yavanna

    Apart from “wokism,” this isn’t even good advertising. The whole point of a car ad is to get you to think “if I drive this car, I can be like the people in the ad.” So an ad for a Ford pickup truck shows a muscular guy using his truck to haul firewood, an ad for a luxury SUV shows an attractive young woman driving her kids to soccer practice, etc. But who on earth wants to be like the people in this ad?

    I have to wonder if the people who design these ads have ever taken a marketing class.

    Liked by 2 people

    Reply
  5. cliff arroyo Avatar
    cliff arroyo

    “It’s a trend now to make logos look like a first-grader drew them”

    Some call it ‘refinement culture’ (the trend for different companies to try for slight variations of the same style rather than maintain original styles). It’s also about other things like the greyization of interiors and cars.

    I’ve also heard the term ‘aggressive minimalism’… in logos, a driving force is to make the logo identifiable on smartphones…. (another way they make everything worse).

    Like

    Reply
  6. methylethyl Avatar
    methylethyl

    Looks like a typical runway fashion statement show from ~1997?

    Maybe they’re going for the “Fifth Element” nostalgia vibe, but without Gaultier’s meticulous detail.

    Like

    Reply
    1. mitchellporter Avatar
      mitchellporter

      It reminds me of some 1980s music videos, like Grace Jones, “Slave to the Rhythm”, and New Order, “True Faith”…

      Like

      Reply
  7. Stringer Bell Avatar
    Stringer Bell

    Liked by 1 person

    Reply
  8. methylethyl Avatar
    methylethyl

    King Arthur Flour just pulled one of those logo swaps:

    https://www.kingarthurbaking.com/blog/2020/07/20/why-were-changing-our-name-after-230-years

    Couldn’t keep the old logo, which had… King Arthur, on it. Racist or something.

    Like

    Reply
    1. methylethyl Avatar
      methylethyl

      –also, you can’t draw the knight on horseback with a crayon.

      Like

      Reply

Leave a comment

A conservative literary critic and college professor

Recent posts