In a hilarious turn of events, Jaguar aired a bizarrely woke ad
and people are having great fun with it:
Aside from the stupid ad, the famous Jaguar logo has also been turned into a weird childish looking thing. It’s a trend now to make logos look like a first-grader drew them. See here:
It was so pretty, and look what they did to it.
My university also sank a hefty amount of money into turning our logo into something like this. Now all of our merch is unusable because it still has the old logo and nobody has money to buy all the new stuff with the new logo.
P.S. Mystery solved. The head of marketing at Jaguar used to be head of marketing at… Bud Light.
Clarissa's Blog 
Justin case people thought… Woke is dead!
Wokism and Wokery are deeply embedded in the structures, organisation and minds of Neoliberal Capitalism: it is in fact the ideology undergirding it and no amount of Trumpism is going to dislodge it.
It will take years, if not decades, for a transformative revolution of values to take place that will lead academia out of the morass of Neo-Marxist thought.
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“The head of marketing at Jaguar used to be head of marketing at… Bud Light”.
All in all I’d say it’s a good thing this person is finding fulfillment in destroying brand values. If Harris had won and a few other things gone differently they’d be in charge of re-education camps (or worse)
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Well, with the logo that said “Dominus illuminatio mea” no wonder that the Oxford university press had to change it. It’s a wonder it survived until 2021. We don’t live in a Christian society any longer.
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Apart from “wokism,” this isn’t even good advertising. The whole point of a car ad is to get you to think “if I drive this car, I can be like the people in the ad.” So an ad for a Ford pickup truck shows a muscular guy using his truck to haul firewood, an ad for a luxury SUV shows an attractive young woman driving her kids to soccer practice, etc. But who on earth wants to be like the people in this ad?
I have to wonder if the people who design these ads have ever taken a marketing class.
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“It’s a trend now to make logos look like a first-grader drew them”
Some call it ‘refinement culture’ (the trend for different companies to try for slight variations of the same style rather than maintain original styles). It’s also about other things like the greyization of interiors and cars.
I’ve also heard the term ‘aggressive minimalism’… in logos, a driving force is to make the logo identifiable on smartphones…. (another way they make everything worse).
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Looks like a typical runway fashion statement show from ~1997?
Maybe they’re going for the “Fifth Element” nostalgia vibe, but without Gaultier’s meticulous detail.
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It reminds me of some 1980s music videos, like Grace Jones, “Slave to the Rhythm”, and New Order, “True Faith”…
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King Arthur Flour just pulled one of those logo swaps:
https://www.kingarthurbaking.com/blog/2020/07/20/why-were-changing-our-name-after-230-years
Couldn’t keep the old logo, which had… King Arthur, on it. Racist or something.
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–also, you can’t draw the knight on horseback with a crayon.
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