Clarissa's Blog

I was at Ulta yesterday. It’s a makeup chain, in case people don’t know. The front part of the store is given over to stuff branded with the movie Wicked franchise. Make-up, hair clips – it’s all very expensive and very clearly aimed at middle-aged women. I liked most of the products, which goes to show that they are not for teenage girls or young adults.

I find it very hard to understand this. I like the products but the ditzy children’s fairy tale association makes me not want to buy them. And a young girl who likes the movie won’t wear the heavy dark colors in a momsy palette.

Then I started thinking, what are the cultural references for people in my age category, and there’s nothing. Everything is based on the idea that you will be a teenager forever.