The whole promise of neoliberalism is that finally everybody will be treated as an individual. It won’t be about groups, ethnicity, race, sex, or any other unchosen characteristic. Neoliberalism was supposed to free an individual from any unchosen group identity. We were going to give it a pass on every problem it creates in exchange for the wonderful boon of liberating the individual.
The pass was extended but in return all we got was group identities becoming more important than ever.
What is the point then? Why should we subscribe to this setup? What’s in it for us?


