Elon Musk is much more interesting than other mega rich dudes in that he symbolizes where we all are right now. He’s a mirror we are looking in with fascination because the conflict he enacts for us daily mimics ours.
On the one hand, we are mesmerized by the possibilities of the fluid lifestyle. It liberates creativity, frees us from every shackle, makes us feel powerful, flatters our sense of importance, and offers the rush of accomplishment. Fluidity wouldn’t be so powerful if it weren’t so darn enjoyable. We all feel its pull. I’m following a writer who wants to live a carless trad lifestyle in rural New York, and every word he writes is neoliberal, aka fluid, aka post-national, aka whatever you want to call it.
But at the same time, we all feel that something that matters to us a lot is being traded for the fluid freedom of ceaseless productivity and idolized choice. There’s no audience to observe our feats of lonesome striving because everybody is busy performing their own. There’s no “us” at all. It’s lonely, and there’s so much anxiety that even the richest man in the world can’t get through the day without being medicated to the gills. We are all on something by Musk’s age of 53, and probably earlier. We are all chronically ailing.
And we all feel nostalgia for the now irrelevant idea of rights. We pine for politics in the sense of an expression of the life of the polis. There is no polis and there are no citizens in any sense that matters. We have convinced ourselves that wanting anything other than complete freedom is a betrayal of the ever-important self but the desire for something bigger than the compulsion to keep choosing is there, nagging and begging for attention.
We look at Musk’s clumsy reenactment of the role of a statesman and a family man, and it’s both cringe in its parody-like shamelessness and endearing in its naive cluelessness. Choice is a jealous deity and won’t tolerate any other gods on its pedestal. We all want to be the agents but not the objects of choice. But that’s impossible. We don’t want to accept anything given, anything we haven’t chosen but we also want to be accepted as given, as unchosen, as endowed with rights just because we exist. In this, we are all Elon Musk, and he fascinates us because we recognize ourselves in him.