The problem with Bad Bunny is that he’s not talented. There are crowds of people doing this kind of music who are enormously more talented. Bad Bunny is the remodeled Blue Bar at the Algonquin of the Latin musical scene. He’s the Jaguar rebrand. He’s trying and failing to reproduce what the music is actually like. His corporate-style, soulless performance is barren.
The genre itself is actually pretty great. But have you noticed how it’s always the most mediocre, deracinated, and barren look, feel and sound that get promoted these days?
These are products for people who want to face a cement wall and recite passionate ideological speeches at it. They don’t want to see human faces. They don’t want to have conversations. The new Blue Bar is not a place of sociability. It’s where you sit alone, staring at monthly projections on your screen and ingest alcohol in an industrial, joyless manner.