In order to show how inspired we are by Emma Sulkowicz (the woman who carried around a mattress at Columbia), my university will hold an event where students will bring decorated mattresses to campus and display them to demonstrate that we oppose rape. Then there will be a competition of these anti-rape mattresses, and the winners will get cash prizes.
So whoever made the comment about selling ad space on the famous mattress, they were not that far off point.
P.S. And before anybody says anything, professors didn’t come up with this. Our student government did.