“Feel the Bern” is the most talented campaign slogan I’ve ever heard. It’s memorable, it transmits the enthusiasm the candidate’s supporters are feeling, it’s perfect.

It’s very curious that the most anti-capitalist candidate is the best at branding. The rest of slogans can’t measure up at all. Hillary’s “Ready for Hillary” (has she changed it yet?) does have meaning but it’s gauche and kind of forced, like the candidate’s famous laugh. The campaign should have taken the idea and worked much harder on the wording.

The sadly notorious “Jeb!” is trying to make an important point (he’s not some nameless Bush, he’s an individual in his own right!) but coupled with the candidate’s vapid personality and non-existent support, the exclamation mark sounds pathetic.

Trump’s “Make America great again” sounds whiny and as if it were coming from a spoiled rich brat. (Oh, wait. . .) The candidate hasn’t been elected anywhere but he already tells us what to do.

Of course, the most embarrassing slogan is Ted Cruz’s invocation of transrectal ultrasounds (“TRUSted.) The slogan underscores the general impression that the candidate has something large permanently stuck in his anal cavity.

What the rest of the slogans are I don’t even know because they are lazy and generic.

12 responses to “Campaign Slogans”

  1. Dreidel Avatar
    Dreidel

    “I like Ike” and “Who but Hoover?” caught on pretty well in their time.

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    1. Clarissa Avatar

      Those were simpler times when irony was not the daily staple. . .

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  2. Shakti Avatar
    Shakti

    Who but Hoover sounds like a tagline for a vacuum cleaner company. Or the giant whooshing sound
    of all money leaving the banks in bank run

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    1. Clarissa Avatar

      That’s exactly what I’m saying about irony. 🙂 People today are far more likely to approach things critically.

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  3. Shakti Avatar
    Shakti

    Rejected Hillary slogans:

    -The Sisterhood of the Traveling Pantsuits
    -Have Pantsuit, Will President
    -Who Runs the World? Girls (h/t Beyonce)
    -It’s 3 AM. Sleep is for the Weak.
    -Hillsplainin’
    -Hillary at the Helm
    -Nonstop (h/t Hamilton)
    -I’ve got readers in my bag, swag ((h/t Beyonce)

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    1. Shakti Avatar
      Shakti

      More rejected Hillary slogans:

      -Hill DGAF (alternatively Hill DGA*
      -Unmussed, Unbothered,
      -For Adults, By Adults.

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      1. Clarissa Avatar

        Did you come up with these??

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        1. Shakti Avatar
          Shakti

          Yes. Just now. 🙂

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          1. Clarissa Avatar

            Wow, that’s real talent. Very funny!

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    2. Dreidel Avatar
      Dreidel

      We can delete it!
      Women can wreck more than cars.
      Read my lips: no blue dresses.
      What difference does it make?

      et cetera…

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  4. Tracy Morgan Avatar

    Hey Clarissa, nice post. I have to agree that “Feel the Bern” is one of the most memorable slogans of all time. But did you know that Walter Mondale used “Where is the beef” in the 1980s?

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    1. Clarissa Avatar

      No. And I need an explanation of what it means. I don’t have the knowledge of the era.

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A conservative literary critic and college professor