Just saw an article where a fellow ridicules Hillary’s new ads because, according to him, they are directed at Midwestern mothers. Realized that I’m one of said mothers and wondered what’s supposed to be so wrong about us. Are we too dowdy? Too stupid? Too small-minded to understand the true greatness of somebody like the article’s author?
The casual sexism of these pieces of woman-hating garbage – who, I am sure, consider themselves true progressives – is making me want to vomit.
“If you support Hillary,” they screech, “you must be a villain, a Nazi, a beast. . . no, wait, you are even worse: you are a Midwestern mother! Burn!”
One of the ads this freak of nature dismisses as boring and unmemorable is about the work Hillary did to stop the trafficking of women and girls. Because – yawn! – what can be more boring than trafficking of women and girls? What a pedestrian, trivial concern that can only look relevant to those contemptible Midwestern mothers.
Clarissa's Blog 
Have you seen Trump’s new Japanese ad? 🙂
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Is he appealing to Japanese mothers? 🙂
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just kind of skimmed the article and don’t want to watch the ads but I’ll note a couple of things that could be going on
Regional disdain. It’s not women the author hates as much as midwesterners in general. Since sometime in the 90’s one of the chief regional dynamics in the country has been the more liberal east and west coasts against the more conservative middle (flyover country). An awful lot of American politics are made up of short to long term alliances of smaller groups against the traditional white middle class. The Midwest (broadly understood) is always considered a fair ideological target by the rest of the country.
Hipster fluidity. The magazine the article appears on is, I believe, headquartered in Seattle, ground zero of a kind of … fluidity in the US (starting in the mid to late 1980s when it was becoming the capital of the music that became grunge).
Portland (traditionally Seattle’s low rent) has recently overtaken Seattle as the capital of atomized liquid individuals (oddly, by offering a semblance of community) but Seattle’s still a big center of fluidity American style.
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You left out that the author of the article describes himself as “a writer, storyteller, and video maker based in Seattle whose work focuses on LGBT issues, nerds, and anything that is strange and wonderful.”
Does anyone think that a person as uniquely special as he obviously believes himself to be can possibly understand ads aimed at traditional Midwestern mothers? Or for that matter, any mothers at all?
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Ah, a special little snowflake.
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Is that why everybody tells me I need to move to Seattle? Hmm…
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So true. Who would talk this way about Mideastern fathers? Pure sexism. I hope so much Hillary wins.
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midwestern I mean…
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Zinemin, how’ve you been? You haven’t posted in a while. Are you still at the corporate job? I hope all is well with you!
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Congratulations to your book! Thanks, I am still at the corporate job but other than that doing fine. 🙂
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I am a Midwestern mom and I’d already seen some of these ads on other blogs (I don’t watch TV anymore). They struck me as somewhat odd, as if Clinton is running for Mother of Our Country, rather than head of the Executive branch or Commander in Chief.
It is all the shots of her hugging of school-aged children (not the traditional babies) on the campaign trail that does it. I like to think of myself as child-oriented but I don’t hug children I don’t know well. Of course I appreciate all the things the voice-overs point out about starting CHIP and working to end trafficking but as a visually-orientated person, it is the hugs that stand out for me.
But I am not a marketing professional and have no idea what appeals to most people, or why what does appeal to them does.
I only hope that whoever made these commercials knows what they are doing in focusing on Clinton’s softer side and that as a result, she wins handily.
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She’s trying to hook into positive feminine archetypes because she knows we’re going to hear evil cold nutcracker jokes ad ininitum until Election Day. Women vote. It would be silly not to appeal to women who consistently vote, who are possibly moderate, and to make them feel good about being female (even if it’s for a minute) so they turn out on Election Day and bring others to the polls with them instead of saying “I’m holding my nose for Hillary”.
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Her work on kids, way back when, really was good. The anti trafficking work looks good although I am not sure it really was.
The comment about midwesterners, etc., is silly.
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