Bad Branding

My sister, the businesswoman, said that Hillary lost because her branding stank. There was no recognizable slogan to match “Make America Great Again.” The message wasn’t primitive and aimed at total dumbasses. The candidate was not a funny clown. Hillary didn’t send out any tweets that people would wake up to read at 5 am. On social media, she didn’t dominate. 

We need a candidate with a really funny brood of pet kittens. The candidate will plaster Facebook over with cutesy photos and saccharine stories, and we’ll win. I’m completely serious.

It’s all about entertaining the bored and the sated.

12 thoughts on “Bad Branding

  1. Gotta say, ‘I’m with her’ seemed more like an invitation to a coronation than a campaign slogan. I’m with you, really? What’s in it for me?

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  2. “Hillary lost because her branding stank”

    That’s a little strong, but I’d been thinking about the slogan gap.

    “Make America Great Again” is genius and nothing Clinton had could really compare.

    Stronger Together isn’t terrible, just a little boring and preachy. It would have been much better back in 2008 but probably wokred against her in 2016.

    I’m With Her is truly terrible in all kinds of ways.

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